CENTURY OF SELFRIDGES

This feature is for some of our American friends who recently visited Selfridge's in London Oxford Street - No 400. Selfridge's anniversary celebrations will be great - there is no one alive, of course, to remember the opening on a snowy, 15 March 1909 day. You may need to use your computer magnifier to read Gordon's original piece of Publicity on the topic of 'Optimism'. Well, it sure worked for him! He was a guest at one of our SWWJ meetings during the 1940s - there happened to be a war on at the time! Will attach an image of the original Selfridge store when I find it.